Match The Following Question
Correct Answer
Your Answer
Determine the specific data to be sought
Statement of research purpose
Statement of research purpose
Questionnaire structure
Funnel approach
Funnel approach
Physical characteristic of questionnaire
Typography
Typography
Pretesting
Eliminate flaws
Eliminate flaws
Select The Blank
Question
A factor's eigne value is the sum of________ of factor loading.
Correct Answer
Square
Your Answer
Square
Select The Blank
Question
Retail Store Audit is a quantitative feedback on________.
Correct Answer
Consumer buying patterns
Your Answer
Consumer buying patterns
True/False
Question
Rural SEC Grid is based on Education and Monthly Household Income
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
Question
A nonhierarchical clustering procedure determines a cluster centre & then
groups all objects within a prespecified threshold value from centre is
known as :-
Correct Answer
Segmental threshold method
Your Answer
Segmental threshold method
Select The Blank
Question
In ________ forecast, he collects all information in his mind and based on
his vast experience he makes forecast.
Correct Answer
Munshi
Your Answer
Munshi
Select The Blank
Question
In cluster analysis linkage is based on ________distance or neighbour rule
Correct Answer
Minimum
Your Answer
Minimum
Multiple Choice Multiple Answer
Question
A town can be classified on the basis of population as
Correct Answer
Class I , ClassIII , Metro
Your Answer
Class I , ClassIII , Metro
Multiple Choice Multiple Answer
Question
A Questionnaire can be termed as "Good" when :-
Correct Answer
The respondent can understand the question , The respondent has the
necessary information to answer the questions , If the respondent is willing
to provide the necessary information
Your Answer
The respondent can understand the question , If the respondent is willing to
provide the necessary information , It is visually attractive with good
layout
True/False
Question
Simple tabulation is the relationship between two or more variables.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
Question
The respondent is shown clippings of advertisements in which Brand names are
deleted. He is then asked to identify the Brand and the media where it
appeared. This is known as :-
Correct Answer
Recognition Test
Your Answer
Recognition Test
True/False
Question
Balance Sheet is an internal unpublished data.
Correct Answer
False
Your Answer
False
Select The Blank
Question
Descriptive research requires the ________ analysis.
Correct Answer
Quantitative
Your Answer
Qualitative
True/False
Question
Market Research & Marketing Research can be used interchangeably.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
Question
District Gazetteer Giving the information about population, public
enterprises, development etc. is an example of :-
Correct Answer
Government Publications
Your Answer
Government Publications
True/False
Question
The client or organization should answer the queries of cost v/s benefits of
research.
Correct Answer
True
Your Answer
False
Multiple Choice Single Answer
Question
Retail Store Audit uses :-
Correct Answer
Random multistratified sampling
Your Answer
Random multistratified sampling
Multiple Choice Multiple Answer
Question
Non hierarchical procedure of cluster analysis further has other subtypes
like:-
Correct Answer
Sequential threshold , Parallel threshold , Optimizing partitioning
Your Answer
Parallel threshold , Optimizing partitioning
Multiple Choice Single Answer
Question
Subscribers to Retail Store Audit(RSA) receive the report :-
Correct Answer
Monthly
Your Answer
Monthly
Select The Blank
Question
The assumption that the respondents externalization is the process of his
internalization is observed in ________.
Correct Answer
Thematic Apperception Test
Your Answer
Thematic Apperception Test
Multiple Choice Single Answer
Question
Variables such as age, number of customers scales, costs, heights etc. can
be measured by
Correct Answer
Ratio Scale
Your Answer
Ratio Scale
Multiple Choice Single Answer
Question
The arrangement of data items in a numerical sequence either ascending or
descending order is :-
Correct Answer
An array
Your Answer
An array
Multiple Choice Single Answer
Question
Point of Purchase(POP) is researched through :-
Correct Answer
Forced Exposure Test
Your Answer
Forced Exposure Test
Select The Blank
Question
The significance of Market Research is increasing due to shift from ________
competition.
Correct Answer
Price to non price
Your Answer
Price to non price
Select The Blank
Question
Factor analysis is based on linear relationship through which ________ is
derived.
Correct Answer
Factor loading
Your Answer
Factor loading
Multiple Choice Single Answer
Question
Informal interview is also known as :-
Correct Answer
In-depth interview
Your Answer
In-depth interview
Multiple Choice Multiple Answer
Question
Specialized techniques of Market Research include :-
Correct Answer
National Readership survey , Forced Exposure test , Consumer Panels
Your Answer
National Readership survey , Consumer Panels
Select The Blank
Question
The responsibility of a client towards a research firm include ________.
Correct Answer
Disclosure of relevant proprietary data
Your Answer
Disclosure of relevant proprietary data
Multiple Choice Single Answer
Question
What is the publication Report?
Correct Answer
A Report with style, content according to the magazine and journals.
Your Answer
A Report with style, content according to the magazine and journals.
Multiple Choice Multiple Answer
Question
Semantic Differential Scale can be used for :-
Correct Answer
Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel
Taj , Rating the success of a new software
Your Answer
Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel
Taj , Rating the success of a new software
Select The Blank
Question
Data interpretation requires ________ and logical skills.
Correct Answer
Qualitative
Your Answer
Quantitative
True/False
Question
The starting point of the semantic differential scale is neutral.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
Question
The result of Exploratory Research is :-
Correct Answer
Development of Hypotheses
Your Answer
Development of Hypotheses
True/False
Question
Reports printed by the professional bodies are external unpublished data.
Correct Answer
False
Your Answer
False
Match The Following
Question
Correct Answer
Your Answer
Ranking
Several alternatives compared with each other at same time
Quantify a qualitative data
Scaling technique
Quantify a qualitative data
Several alternatives compared with each other at same time
Double barreled questions
Several responses at once
Several responses at once
Checklist
Check one or more of the responses listed for answers
Check one or more of the responses listed for answers
Select The Blank
Question
Association technique is a type of ________.
Correct Answer
Projective technique
Your Answer
Projective technique
True/False
Question
Clarity in report writing should be there to avoid vagueness and
misinterpretation.
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
Transcribing data is involved :-
Correct Answer
Coding sheet on the disk , Transferring the coded data from the
questionnaires , Coding sheet on to magnetic tapes or directly into
computers
Your Answer
Transferring the coded data from the questionnaires , Coding sheet on to
magnetic tapes or directly into computers
Multiple Choice Multiple Answer
Question
What are the factors to be considered in cluster analysis?
Correct Answer
Limited number of clusters due to limitation of market potential , Clusters
are not water tight compartment , Evaluating the quality of cluster is
difficult
Your Answer
Limited number of clusters due to limitation of market potential , Clusters
are not water tight compartment , Evaluating the quality of cluster is
difficult
Select The Blank
Question
For the semantic differential scale the central point of the scale is a
________.
Correct Answer
Neutral Point
Your Answer
Neutral Point
Multiple Choice Single Answer
Question
A multivariate Statistical technique that uses a class of procedures for
data reduction & summarization is known as :-
Correct Answer
Factor analysis
Your Answer
Factor analysis
Multiple Choice Multiple Answer
Question
Issues which a Doctors seeks regarding a product are :-
Correct Answer
Amount of Drugs required , Indications for prescription , Efficiency over
all time needed for drug concentration in the body
Your Answer
Amount of Drugs required , Indications for prescription , Efficiency over
all time needed for drug concentration in the body
True/False
Question
Ratio scale does not have a zero point.
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
Question
Spreading the sample through the entire population following a regular
pattern is known as :-
Correct Answer
Systematic sampling
Your Answer
Systematic sampling
True/False
Question
This question is based on the case study of "THE BOOKSHOP". The Bookshop had
a strong position in the textbook market.
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
Question
Pretesting of Questionnaire includes testing of :-
Correct Answer
Question content , Time taken to answer questions , Categorisation
Your Answer
Question content , Time taken to answer questions , Categorisation
Select The Blank
Question
In online surveys,________ works like focus groups.
Correct Answer
Chat sessions
Your Answer
Chat sessions
