International Marketing

International Marketing
True/False
Question
Strategies suggested in the Medium Term Export Plan include product-market penetration strategy for existing products, product-market, diversification for new products & new markets.
Correct Answer
True
Your Answer
True

Select The Blank
Question
The basic advantage of having an agent in the export market is ________.
Correct Answer
He is knowledgeable of the marketing condition
Your Answer
He is knowledgeable of the marketing condition

Multiple Choice Single Answer
Question
What is important to take pricing decision?
Correct Answer
Competition
Your Answer
Competition

Multiple Choice Multiple Answer
Question
What are the advantages of having agents?
Correct Answer
Knowledgeable about the market , He can provide after sales service
Your Answer
Knowledgeable about the market , He takes the title to the product

Select The Blank
Question
________ banks also have good deal of information on commercial agents in various countries.
Correct Answer
International Merchant
Your Answer
The Indian Overseas

True/False
Question
"Selling, advertising and distribution" are included in export marketing.
Correct Answer
False
Your Answer
True

Multiple Choice Single Answer
Question
Who is merchant exporter of the following?
Correct Answer
One who is not engaged in manufacturing
Your Answer
One who takes title of good

Multiple Choice Single Answer
Question
What are the aspects of globalization?
Correct Answer
Products with competitive advantages
Your Answer
Products with competitive advantages

True/False
Question
Switzerland is among the top ten countries, which all together account for more than fifty percent of India's total exports.
Correct Answer
False
Your Answer
True

True/False
Question
In international marketing, cultural dimensions include customs, traditions
Correct Answer
True
Your Answer
True

Match The Following
Question
Correct Answer
Your Answer
Trade fairs
Knowing new technological trends
Knowing new technological trends
Direct mailing
Target audience
Industrial market
Sales literature
Price list
Price list
Personal selling
Industrial market
Target audience

Select The Blank
Question
The country experienced ________ in the external sector in 1990s due to fall of the Soviet Union & the sharp rise in prices.
Correct Answer
Negative trends
Your Answer
Negative trends

Multiple Choice Single Answer
Question
What is the avenue of entry into foreign markets?
Correct Answer
Contract manufacturing
Your Answer
Foreign culture

Multiple Choice Single Answer
Question
Why do buyers buy a foreign products?
Correct Answer
As it is easier to obtain quality goods at a bargain price
Your Answer
As company gives committed after sales service

Multiple Choice Multiple Answer
Question
What are the important infrastructure factors in evaluating production site?
Correct Answer
Industrial site , Transportation & communication
Your Answer
Industrial site , Labour cost , Government regulations , Transportation & communication

True/False
Question
The movement of goods across national borders is a major part of an international marketing strategy.
Correct Answer
False
Your Answer
True

Multiple Choice Multiple Answer
Question
People enter export markets for a variety of reasons like :-
Correct Answer
Recession in domestic market , Higher profitability , Utilization of export incentives
Your Answer
Recession in domestic market , Higher profitability , Utilization of export incentives

Match The Following
Question
Correct Answer
Your Answer
Push factor
Saturation of market
Large volume of transactions
Each country
Own demand pattern
Own demand pattern
Greater degree of risks
Large volume of transactions
International environment
Pull factor
Growth prospect
Saturation of market

Multiple Choice Single Answer
Question
What does promotion encompass?
Correct Answer
Advertising
Your Answer
Advertising

Multiple Choice Single Answer
Question
What does channel-mix decision include?
Correct Answer
Intermediaries
Your Answer
Intermediaries

True/False
Question
As regards imports into India, Germany is among the top ten suppliers accounting for over 60% of total imports.
Correct Answer
True
Your Answer
False

Multiple Choice Multiple Answer
Question
Why is packaging so important for product planning?
Correct Answer
As it enhances protection , As it gives shelf life for a product
Your Answer
As it enhances protection , As it gives shelf life for a product , As it reflects ethnic value

Multiple Choice Multiple Answer
Question
What are the principle ways of quoting export prices?
Correct Answer
Free on board , Cost insurance & freight
Your Answer
Charged FAS , Free on board , Cost insurance & freight

Multiple Choice Multiple Answer
Question
What are the factors affecting indirect channel choice?
Correct Answer
The dispersed market , Non-technical product
Your Answer
The dispersed market , Non-technical product

Multiple Choice Single Answer
Question
What marketing technique is used to know international marketing need?
Correct Answer
Marketing information & research
Your Answer
Marketing information & research

True/False
Question
Major benefits of standardization includes less distribution cost of standardization.
Correct Answer
False
Your Answer
True

Multiple Choice Single Answer
Question
Why should market researcher identify segments?
Correct Answer
They can arrive at a more accurate estimate of its potential consumption & sales
Your Answer
They can arrive at a more accurate estimate of its potential consumption & sales

Multiple Choice Single Answer
Question
What is the factor that helps to estimate market potential?
Correct Answer
Market size & growth
Your Answer
Market size & growth

Multiple Choice Single Answer
Question
What is a foreign agent?
Correct Answer
Independent middleman
Your Answer
Independent middleman

True/False
Question
Literature search is the quickest & cheapest way to collect information.
Correct Answer
True
Your Answer
True

Select The Blank
Question
________ extends finance to exporters of capital & manufactured goods.
Correct Answer
Export-import bank
Your Answer
Export-import bank

Select The Blank
Question
How much of a product people can buy, and which products they choose to buy are obviously influenced by ________.
Correct Answer
Their purchasing power
Your Answer
Their purchasing power

Multiple Choice Single Answer
Question
What does political environment include?
Correct Answer
Legal dimension
Your Answer
Legal dimension

True/False
Question
In international market, the existing of different legal systems makes the task of businessmen more difficult.
Correct Answer
True
Your Answer
True

Select The Blank
Question
In________, emphasis is put on local laws, custom and culture and great care is taken to understand the local way of doing business
Correct Answer
Polycentric orientation
Your Answer
Regiocentric orientation

Multiple Choice Multiple Answer
Question
Which of the following are among the top ten suppliers together accounting for over 60% of total imports?
Correct Answer
China , Germany
Your Answer
Singapore , Italy , Germany

Multiple Choice Single Answer
Question
What was the reason behind sharp rise in oil import bill for over two years?
Correct Answer
Attack on Kuwait by Iraq
Your Answer
Attack on Kuwait by Iraq

Multiple Choice Single Answer
Question
What is the crucial factor in a firm's differential advantage in international markets?
Correct Answer
Motivation of effective channels of distribution
Your Answer
Motivation of effective channels of distribution

Multiple Choice Single Answer
Question
In international product strategy, the decision to standardize or adapt is dictated by
Correct Answer
Nature of product
Your Answer
Product development

Multiple Choice Multiple Answer
Question
What contributed 50% of the total exports of engineering goods?
Correct Answer
Machinery & instruments , Metals, primary & semi finished iron, steel
Your Answer
Machinery & instruments , Metals, primary & semi finished iron, steel

Select The Blank
Question
In indirect export channel, the market is ________.
Correct Answer
Dispersed
Your Answer
Dispersed

Select The Blank
Question
Payment of commission to overseas agents is allowed either by remitting the amount or by ________
Correct Answer
Deducting it from the invoice value
Your Answer
Deducting it from the invoice value

Multiple Choice Single Answer
Question
Which of the following is not included in foreign environment?
Correct Answer
Local dimension
Your Answer
Local dimension

True/False
Question
In social & cultural factors, the researcher must consider the employment level & distribution of income.
Correct Answer
False
Your Answer
False

Select The Blank
Question
In________, a change is required to ensure adequate protection from environment
Correct Answer
Packaging
Your Answer
Packaging

Select The Blank
Question
While negotiating an agency agreement, the Indian firm should be careful on________.
Correct Answer
Contracted territory
Your Answer
Contracted territory

Multiple Choice Multiple Answer
Question
What are the points to be taken into consideration in export agency agreement?
Correct Answer
Contracted territory , Contracted products
Your Answer
Contracted territory , Contracted products , Payment of commission before selling of goods