Thursday, January 7, 2010

Cases in Marketing Management

Cases in Marketing Management
True/False
Question
This question is from the case study "Mr. Atul & Mr. Bhaskar" : Atul felt that freedom to workers means calling for indiscipline.
Correct Answer
False
Your Answer
True

True/False
Question
This question is from the case study "Ice-Kool" : Studying consumer behavior is important to any business.
Correct Answer
True
Your Answer
True

Select The Blank
Question
This question is from the case study "Ray Ltd." : The ________ was to be improved to protect chocolate from melting.
Correct Answer
Packaging
Your Answer
Packaging

Multiple Choice Single Answer
Question
This question is from the case study "Chap-pals" : Current competition of Chap-pal is :-
Correct Answer
Leather shoose
Your Answer
Hawaii

Multiple Choice Multiple Answer
Question
This question is from the case study "Tristar" :What factors affected the estimated stock requirement of 800 dealers?
Correct Answer
Political uncertainty , Act of god
Your Answer
Political uncertainty , Competition actions , Dealer demand

Multiple Choice Single Answer
Question
This question is from the case study "Price Plus" : What is the offer under discussion in the case?
Correct Answer
Money back offer by Akai
Your Answer
Money back offer by Akai

Multiple Choice Multiple Answer
Question
This question is from the case study "AR Sons" : AR Sons became a firm of reputation because of :-
Correct Answer
Service , Quality
Your Answer
Service , Quality

Multiple Choice Single Answer
Question
This question is from the case study "Lubri - Smooth Ltd." : As a promotional strategy the owner believes in :-
Correct Answer
Sampling
Your Answer
Direct marketing

Select The Blank
Question
This question is from the case study "Challenger Sports" : The company command ________ % of the market-share.
Correct Answer
60
Your Answer
75

Multiple Choice Single Answer
Question
This question is from the case study "Kleam" :Why did other companies failed to market toothpastes?
Correct Answer
No uniform quality of Kleam
Your Answer
No uniform quality of Kleam

Multiple Choice Multiple Answer
Question
This question is from the case study "Collaborative Product Development in E-Commerce" :What were benefits of Collaborative development?
Correct Answer
Improves operations , Cuts Costs , Saves Time
Your Answer
Cuts Costs , Saves Time , Saves manpower

Select The Blank
Question
This question is from the case study "Anveshi - The Rural Development Organisation" :The strategy to achieve the objective was to create ________.
Correct Answer
Village organisation
Your Answer
Village cooperative

Multiple Choice Multiple Answer
Question
This question is from the case "Ethel Graff" : Why do Europeans come to India to work?
Correct Answer
Indian Experience matter in International market , Challenge of working in Unfamiliar environment
Your Answer
Challenge of working in Unfamiliar environment , Indian Companies now pay higher salaries

True/False
Question
This question is from the case study "Beauty Cosmetics" :Beauty cosmetics want to reach the products at All India level.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
This question is from the case study "Astroid Computer Corporation" : What is the product range of this company?
Correct Answer
Personal Computer , Monitors , Printers
Your Answer
Personal Computer , Monitors , Printers

Multiple Choice Single Answer
Question
This question is from the case study "Hindustan Lever - Rural Marketing Initiative" :How were towns & villages covered by HLL initially?
Correct Answer
By Van
Your Answer
By Van

Multiple Choice Multiple Answer
Question
This question is from the case study "Reach India Ltd." : What different product segments is Reach India Ltd. Operating in?
Correct Answer
Telecom Service Provider , Handsets
Your Answer
Telecom Service Provider , Handsets

Select The Blank
Question
This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations.
Correct Answer
Informal
Your Answer
Informal

Multiple Choice Single Answer
Question
This question is from the case study "Priya Automobiles" : Why did model Priya still continue to sell?
Correct Answer
Was the cheapest model
Your Answer
Was the cheapest model

Multiple Choice Multiple Answer
Question
This question is from the case study "Alcophin" :What Promotional tools are used by Medical companies?
Correct Answer
Visual Aid , Product Literature
Your Answer
Product Literature , Hoardings

True/False
Question
This question is from the case study "Tushar Laboratories" :Mumbai market was the smallest in volumes.
Correct Answer
False
Your Answer
False

Select The Blank
Question
This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________.
Correct Answer
CCA will market ABC brands with their own
Your Answer
ABC will market CCA brands with their own

Multiple Choice Single Answer
Question
This question is from the case study "Mr. Nitin Chandra" : Product Benefit of Silver plated Bronze products is :-
Correct Answer
They are within reach of middle class
Your Answer
They are within reach of middle class

Multiple Choice Multiple Answer
Question
This question is from the case study "ABC Company" : Which categories did the company entered lately?
Correct Answer
Refrigerators , Air Conditioners
Your Answer
Air Conditioners

Multiple Choice Single Answer
Question
This question is from the case study "Blue Shield Company" : What type of promotion was planned in high sale period by Benson & Johnson?
Correct Answer
Discount offer
Your Answer
1 + 1 Free

Multiple Choice Multiple Answer
Question
This question is from the case "General Motors Asia-Pacific" : With the global alliance The three car manufacturers in India can :-
Correct Answer
Share each other's products , Commonly buy components , Do cross branding
Your Answer
Share each other's products , Do cross branding

True/False
Question
This question is from the case study "Hotel Black Pearl" :Since the opening of 'Saphire' the business of Black Pearl is remarkably affected.
Correct Answer
True
Your Answer
True

True/False
Question
This question is from the case study "Priya Automobiles" : Supriya was generation bike & was comparable with competition.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
This question is from the case study "Thompson & Thompson" : What is the current product segment of the company?
Correct Answer
Health Care
Your Answer
Health Care

Multiple Choice Multiple Answer
Question
This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal?
Correct Answer
Different Formulation , Different packaging
Your Answer
Different Formulation , Different packaging , Higher price

True/False
Question
This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
This question is from the case study "Watts & Volts Ltd." : What was the marketing manager opposed for?
Correct Answer
Two parallel sales organisations
Your Answer
New product managers

Select The Blank
Question
This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________.
Correct Answer
Exercise
Your Answer
Exercise

Select The Blank
Question
This question is from the case study "Raja Consultants Ltd." : The characteristics of the consumer panel were to be used for predicting the behavious of the ________.
Correct Answer
Population
Your Answer
Target Audience

Select The Blank
Question
This question is from the case study "Food Processing Industry" : According to union, the worker was employed as sweeper & not ________.
Correct Answer
Wet sweeper
Your Answer
Wet sweeper

True/False
Question
This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail order can attain popularity.
Correct Answer
True
Your Answer
True

True/False
Question
This question is from the case study "Vacuum Flasks" : The company has state of the art plant with a Japanese collaboration.
Correct Answer
True
Your Answer
False

Select The Blank
Question
This question is from the case " The Real Thing " : Today Coca Cola is sold in ________ countries.
Correct Answer
200
Your Answer
More than 200

True/False
Question
This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions.
Correct Answer
True
Your Answer
True

Match The Following
Question
Correct Answer
Your Answer
Old Spice
Erratic Alcohol supplies
Uniform quality
Sugandha Mouth Freshners
Tobaco Products
Tobaco Products
Kleam
No Uniform quality
No Uniform quality
Services Unlimited
Funds for Social Organisations
Funds for Social Organisations

Multiple Choice Single Answer
Question
This question is from the case study "Priya Automobiles" :What must have affected the performance of Mr. Jain?
Correct Answer
No incentives in cash
Your Answer
Less demand in market

Match The Following
Question
Correct Answer
Your Answer
Roshni Lamps
New Product Opportunities
New Product Opportunities
Laxmi Mills
Refined Oil
Raw Oil
Mr. Dinesh Kapoor
Financial Investment
Setting Management Panel
Raja Consultants
Setting Consumer Panel
Financial Investment

Multiple Choice Multiple Answer
Question
This question is from the case study "Tushar Laboratories" : What was Tushar's strength over giant competitor?
Correct Answer
German collaboration , No quality complaints
Your Answer
German collaboration , No quality complaints , Better distribution

Multiple Choice Single Answer
Question
This question is from the case " Laxmi Mills " : What was the product benefit of refined oil?
Correct Answer
Very Pure
Your Answer
Very Pure

Select The Blank
Question
This question is from the case study "Maxwell Ltd." : According to Mr. Arvind, Success is the outcome of well managed ________.
Correct Answer
Interdependence
Your Answer
Employees

Multiple Choice Multiple Answer
Question
This question is from the case study "Bharat Research Development Corporation " : What details does Project Profile have?
Correct Answer
Product Identification , Types of machinery , Raw material
Your Answer
Product Identification , Types of machinery

Select The Blank
Question
This question is from the case study "Thompson & Thompson" : The name was decided as Thompson & Thompson to encash the ________.
Correct Answer
Brand Equity
Your Answer
Brand Equity

Multiple Choice Single Answer
Question
This question is from the case study "Mr. Ramrao Panase" :The sales rep of the company did not recommend the termination of Sujata & Anil because :-
Correct Answer
The demand may get disturbed
Your Answer
They had good reputation in market

Match The Following
Question
Correct Answer
Your Answer
In initial years the concentration is in
Northern reagion
Western reagion
This question is from the case study "Switchex Company" : Switchex company manufactures
Entire range of awitchgear products
Entire range of awitchgear products
Pricing strategy
Lower than the competitors by 8-10%
Lower than the competitors by 8-10%
Its Pune office headed by
Mr. Patil
Mr. Patil

Multiple Choice Multiple Answer
Question
This question is from the case study "Mahesh Pharmaceuticals" : What are the responsibilities of Propaganda Stockiest?
Correct Answer
Distribute the medicines , Get medicines prescribed by the doctors
Your Answer
Distribute the medicines , Get medicines prescribed by the doctors , Get maximum discount from the company

Multiple Choice Multiple Answer
Question
This question is from the case " Seven Species" : Which countries were banned from exporting shrimps?
Correct Answer
India , Pakistan
Your Answer
Korea

Multiple Choice Single Answer
Question
This question is from the case study "Deepak Pharmaceuticals" : Why did Mr. Khanna slashed Ad budget?
Correct Answer
Supply shorter than demand
Your Answer
No demand

Select The Blank
Question
This question is from the case study "The Kellogg Company" :To increase sales in Brazin the marketing director had to create a ________ breakfast habit.
Correct Answer
Nutritious
Your Answer
Nutritious

Multiple Choice Multiple Answer
Question
This question is from the case study "Challenger Sports" : If a particular cricket star fails then this leads to :-
Correct Answer
less sale of bats with his photo , High inventories
Your Answer
less sale of bats with his photo , High inventories , Bad quality perception of bats , Poor price for those bats

True/False
Question
This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
Correct Answer
True
Your Answer
True

True/False
Question
This question is from the case study "Sukhi and Bhoopy" : Using S & B brand name for the new products produced in the new sewing machine is called Brand Extension.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-
Correct Answer
To see product Performance , Was done for 2 months
Your Answer
To see product Performance , Was done for 3 months , To see consumer response

Multiple Choice Single Answer
Question
This question is from the case study "Seema Leather" : Indian leather industry is facing problem of :-
Correct Answer
Modernisation
Your Answer
Modernisation

Multiple Choice Single Answer
Question
This question is from the case study "Konkan Trading Company" : Why was the officer promoted by 5 grades?
Correct Answer
Extraordinary Sports performance
Your Answer
Over achievement of target

True/False
Question
This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm.
Correct Answer
True
Your Answer
True

Select The Blank
Question
This question is from the case study "Suc Seed Plantation" :M/S Suc Seed are innovator - manufacturers & not too expert in ________ technique.
Correct Answer
Marketing
Your Answer
Marketing

Select The Blank
Question
This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________.
Correct Answer
CCA will market ABC brands with their own
Your Answer
ABC will manufacture CCA brands

Multiple Choice Multiple Answer
Question
This question is from the case study "Mr. Vikrant Modi" : In what industry the product of this company used as Raw Material?
Correct Answer
Chemical , Pharmaceutical
Your Answer
Fertilisers , Metal Coating , Chemical

Multiple Choice Multiple Answer
Question
This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present?
Correct Answer
Glucose , Salted
Your Answer
Glucose , Salted , Cream

True/False
Question
This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
Correct Answer
False
Your Answer
True

True/False
Question
This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions.
Correct Answer
True
Your Answer
True

Match The Following
Question
Correct Answer
Your Answer
Divya Bhaskar
The third Gujarati daily newspaper to be launched
The third Gujarati daily newspaper to be launched
This question is from the case study "The Marketing of Divya Bhaskar" : Pre launch activites & Strategies
To create awareness for Divya Bhaskar & establish brand image
To create awareness for Divya Bhaskar & establish brand image
Key fingings of survey
Their newspaper is average in all respects
Their newspaper is average in all respects
Post survey phase
Order bookings crossed a record mark of 2 lac.
Order bookings crossed a record mark of 2 lac.

Multiple Choice Multiple Answer
Question
This question is from the case study "Deepak Pharmaceuticals" : What was the effect of slashed advertising?
Correct Answer
Profits increased , Reserves increased
Your Answer
Profits increased , Reserves increased , Manpower increased

Multiple Choice Multiple Answer
Question
This question is from the case "The Real Thing" : Coke used think Global act Local policy by way of :-
Correct Answer
Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries
Your Answer
Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries

Multiple Choice Single Answer
Question
This question is from the case study "Dream Launch of Ford Escort" : What was the percieved difference between petrol & diesel version of Escort?
Correct Answer
Petrol is underpowered than diesel
Your Answer
Diesel is smooth than petrol

Multiple Choice Single Answer
Question
This question is from the case study "Paramount Fertilisers" : What facility was offered to Paramount as a special case?
Correct Answer
More credit
Your Answer
More credit

True/False
Question
This question is from the case study "Bharat Research Development Corporation" : The major area of dissent in case of BRDC was lack of marketing data.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal?
Correct Answer
Different Formulation , Different packaging
Your Answer
Different Formulation , Different packaging , Different Consumer

True/False
Question
This question is from the case study "Thompson & Thompson" : The study showed that the market for prickly heat powder is declining.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
This question is from the case study " Raja Consultants Ltd." : What did Raja Consultants started with?
Correct Answer
Consultancy
Your Answer
Advertising

Select The Blank
Question
This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have always believed in Excellence Through ________.
Correct Answer
Innovation
Your Answer
Best Service

Select The Blank
Question
This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations.
Correct Answer
Informal
Your Answer
Professional

Multiple Choice Multiple Answer
Question
This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?
Correct Answer
Frustration , Demoralisation
Your Answer
Frustration , Demoralisation , Not meeting target

Multiple Choice Single Answer
Question
This question is from the case study "Shakti Fitness" :The profitability is highest for :-
Correct Answer
Jogging
Your Answer
Yoga

Multiple Choice Single Answer
Question
This question is from the case study "Priya Automobiles" :Why did the company started loosing the market?
Correct Answer
New Fuel efficient bike introduced
Your Answer
New Fuel efficient bike introduced

True/False
Question
This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
This question is from the case study "Roshni Lamp Makers Ltd." : What are the product benefits of electronic ballast?
Correct Answer
Reduces energy consumption , Increases efficiency , Increases tube life
Your Answer
Reduces energy consumption , Increases efficiency , Increases tube life

Multiple Choice Single Answer
Question
This question is from the case study "Kamlesh & Laltu" : What is the current product constraint of kamlesh & Laltu?
Correct Answer
One Type & One size
Your Answer
Little height

Select The Blank
Question
This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was ________.
Correct Answer
Canal irrigation
Your Answer
Canal irrigation

Select The Blank
Question
This question is from the case study "U.P. Mini Computers" : Zenith suggested a research in India to decide on ________.
Correct Answer
Product Mix
Your Answer
Pricing

Multiple Choice Multiple Answer
Question
This question is from the case study "Tasty Biscuits Pune" : The positive points of this company were :-
Correct Answer
Good Quality , Good Distribution , Good Promotion
Your Answer
Good Quality , Good Distribution , Good Price

Multiple Choice Single Answer
Question
This question is from the case study "Fluid Control Devices Ltd." : Fluid Control Devices has current image of a manufacturer of :-
Correct Answer
Petrol Pumps
Your Answer
Oil Pumps

Multiple Choice Single Answer
Question
This question is from the case study "The Cold Ice-Cream Company" : What is the promotional offer on the new product?
Correct Answer
Rs 6/- Off Coupon
Your Answer
Buy One get one free

Select The Blank
Question
This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem.
Correct Answer
Public Relations
Your Answer
Distribution

True/False
Question
This question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd. to diversify in Biscuits.
Correct Answer
False
Your Answer
True

Select The Blank
Question
This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.
Correct Answer
Distributors
Your Answer
Distributors

Select The Blank
Question
This question is from the case study "Chocolates" :CDM tried to break ________ that chocolates are only for children.
Correct Answer
Consumer mindset
Your Answer
Consumer mindset

True/False
Question
This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.
Correct Answer
True
Your Answer
True

Select The Blank
Question
This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________.
Correct Answer
Exercise
Your Answer
Exercise