Marketing Management

Marketing Management
True/False

Question
This question is from the case study "Air Cool India Ltd." : The launch got delayed because the dealers were not ready.

Correct Answer
False

Your Answer
False



Multiple Choice Single Answer

Question
This question is from the case study "Solar Energy" : What is the Product Benefit of a Solar operated Products?

Correct Answer
Saves electricity & Money

Your Answer
Saves electricity & Money



Multiple Choice Single Answer

Question
This question is from the case study "Saloni - Chocolates" : Developing Contacts with the local schools was a :-

Correct Answer
PR Activty

Your Answer
Promotional Activity



Multiple Choice Multiple Answer

Question
This question is from the case study "Wall Mart - Logistic Leader" : What problems did Wall Mart faced in some markets?

Correct Answer
Lack of Historical data , Inexperienced manpower

Your Answer
Lack of Historical data , Inexperienced manpower



True/False

Question
This question is from the case study "Ice-Kool" : Studying consumer behavior is important to any business.

Correct Answer
True

Your Answer
True



Multiple Choice Multiple Answer

Question
This question is from the case study "Paramount Fertilisers" : Why was the production of four products suspended ?

Correct Answer
They were uneconomical , Seasonal , Poor Product life cycles

Your Answer
They were uneconomical , Seasonal , Poor Product life cycles



True/False

Question
This question is from the case study "Vacuum Flasks" : The company has state of the art plant with a Japanese collaboration.

Correct Answer
True

Your Answer
True



Select The Blank

Question
This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem.

Correct Answer
Public Relations

Your Answer
Public Relations



Match The Following

Question
Correct Answer
Your Answer



Marriott International
International hospitality giant
International hospitality giant



Sukhi and Bhoopy
Brand name "S&B"
Brand name "S&B"



Crunchy and Crispy Ltd.
Processed food business
Processed food business



Pratima Ltd.
WPDC-3 Waterproof Disposal Camera
WPDC-3 Waterproof Disposal Camera





Select The Blank

Question
This question is from the case study "Shri Krishnan Ranganathan" : Between 1978 & 1994 Glow had under gone six ________.

Correct Answer
Brand extensions

Your Answer
Brand extensions



Select The Blank

Question
This question is from the case study "Food Processing Industry" : According to union, the worker was employed as sweeper & not ________.

Correct Answer
Wet sweeper

Your Answer
Wet sweeper



Multiple Choice Single Answer

Question
This question is from the case study "Indian Aluminium Company" : What was the target Audience for Super Wrap?

Correct Answer
Housewives

Your Answer
Housewives



Multiple Choice Multiple Answer

Question
This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?

Correct Answer
Frustration , Demoralisation

Your Answer
Frustration , Demoralisation



Multiple Choice Multiple Answer

Question
This question is from the case study "Marriott International" : Who were the established competitors of Marriott?

Correct Answer
Holiday Inn , Ramada , Quality Inn

Your Answer
Holiday Inn , Ramada , Quality Inn



Multiple Choice Single Answer

Question
This question is from the case "Coca-Cola" : Coke's products were banned from sale in Belgium because :-

Correct Answer
They made more than 100 children ill

Your Answer
They made more than 100 children ill



Select The Blank

Question
This question is from the case study " Sukhi and Bhoopy" : Sukhi and Bhoopy are engaged in ________sports equipments.

Correct Answer
Manufacture and selling

Your Answer
Manufacture and selling



Multiple Choice Multiple Answer

Question
This question is from the case "Ethel Graff" : Why do Europeans come to India to work?

Correct Answer
Indian Experience matter in International market , Challenge of working in Unfamiliar environment

Your Answer
Challenge of working in Unfamiliar environment , Indian Experience matter in International market



Multiple Choice Single Answer

Question
This question is from the case study "Blue Shield Company" : What type of promotion was planned in high sale period by Benson & Johnson?

Correct Answer
Discount offer

Your Answer
Discount offer



Multiple Choice Single Answer

Question
This question is from the case study "Blue Shield Company" :What problem is faced by Benson & Johnson?

Correct Answer
Retailers could not sell the stocks

Your Answer
Retailers could not sell the stocks



Multiple Choice Single Answer

Question
This question is from the case study "Samadhan Sakhali Udyog" : Samadhan Sakhali Udyog's Distribution channel contains :-

Correct Answer
Own Chain of Shops