Tuesday, January 5, 2010

Advertising and Public Relations

Multiple Choice Single Answer
Question
To become a good and well known Public Relation practitioner, one should develop numerous :-
Correct Answer
Skills
Your Answer
Skills

Multiple Choice Multiple Answer
Question
A PR practitioner have access to a lot of information and are constantly in touch with news sources related to :-
Correct Answer
Technology Advancements , Social Changes
Your Answer
Technology Advancements , Social Changes

Select The Blank
Question
Testimony means actual user share their________ in the form of an ad.
Correct Answer
Experience
Your Answer
Experience

Multiple Choice Multiple Answer
Question
These are Traditional Service Brands
Correct Answer
Food World , Cox AND Kings , FedEx
Your Answer
Food World , Cox AND Kings , FedEx

Multiple Choice Single Answer
Question
Erik Thorvaldson discovered an uninhabited of ice and snow in North :-
Correct Answer
Atlantic
Your Answer
Atlantic

Multiple Choice Multiple Answer
Question
Media relations are very important this is largely due to the vast number of :-
Correct Answer
Publications , Television AND Radio Channels , Websites
Your Answer
Publications , Television AND Radio Channels , Websites

Multiple Choice Multiple Answer
Question
People forget mistakes than brow beaten by
Correct Answer
Cunning , Manipulative , Explanations
Your Answer
Cunning , Manipulative , Explanations

True/False
Question
India is the hope of free world.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
Marketing objectives are referred in terms of :
Correct Answer
Sales
Your Answer
Sales

Select The Blank
Question
During the test revealed in J AND J case, it was found that ________ capsules contained Cyanide.
Correct Answer
75
Your Answer
75

Multiple Choice Multiple Answer
Question
Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-
Correct Answer
Salient , Answer a felt need , Logical course of action
Your Answer
Salient , Answer a felt need , Logical course of action

Select The Blank
Question
Samples of new safety packaging were ________
Correct Answer
Distributed
Your Answer
Distributed

Multiple Choice Single Answer
Question
The term "Publics" means these are all those :-
Correct Answer
People on whom the success or failuer depends
Your Answer
People on whom the success or failuer depends

Select The Blank
Question
In the DAGMAR model it is based on the premise that there are series of ________ steps through which a brand must climb.
Correct Answer
Mental
Your Answer
Mental

Multiple Choice Multiple Answer
Question
Choosing a city for press conference depends upon the level you are working with :-
Correct Answer
National , Regional , Business
Your Answer
National , Regional , Business

Select The Blank
Question
Apple computers made their campaign in the year ________ which people were dying to see.
Correct Answer
1984
Your Answer
1984

True/False
Question
A fact sheet runs into a single page
Correct Answer
False
Your Answer
True