Advertising and Public Relations

Advertising and Public Relations

LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Multiple Choice Multiple Answer
Question
Newspaper advertising has the following advantages :
Correct Answer
Market Penetration , Selectivity , Audience Involvement
Your Answer
Market Penetration , Selectivity , Audience Involvement

Select The Blank
Question
In the DAGMAR model it is based on the premise that there are series of ________ steps through which a brand must climb.
Correct Answer
Mental
Your Answer
Six

Multiple Choice Single Answer
Question
A crisis by its very nature comes :-
Correct Answer
Unannounced
Your Answer
Unannounced

True/False
Question
The HRD departement reports to the agency Management.
Correct Answer
False
Your Answer
False

True/False
Question
GEC is an Organizational Brand
Correct Answer
True
Your Answer
False

Multiple Choice Multiple Answer
Question
The feature story is valuable publicity tool and an idea vehicle for helping people understand :-
Correct Answer
How to choose , Buy , Use product or service
Your Answer
How to choose , Use product or service , The material

Multiple Choice Multiple Answer
Question
Advertising primarily reaches out to customer through :-
Correct Answer
Print , Radio AND TV , Internet
Your Answer
Print , Radio AND TV , Internet

Select The Blank
Question
Apple computers made their campaign in the year ________ which people were dying to see.
Correct Answer
1984
Your Answer
1984

Multiple Choice Single Answer
Question
The PR practitioner has to understand and be skilled in the usage and application of all :-
Correct Answer
Communication Media
Your Answer
Communication Media

Select The Blank
Question
Sometimes female employees have to travel ________
Correct Answer
Outstation
Your Answer
Outstation

True/False
Question
A journalist is a observer.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
People get involved with issues or pay attention to message that appeal to their psychic or :-
Correct Answer
Economic needs
Your Answer
Economic needs

Multiple Choice Single Answer
Question
Advertsment actually grew up after the
Correct Answer
Second World war.
Your Answer
Second World war.

True/False
Question
The art director and the copy writer work together as a team.
Correct Answer
True
Your Answer
True

Match The Following
Question
Correct Answer
Your Answer
Relationship
Symmetrical Model
Geometic Model
Publicity
Press Agentry Model
Press Agentry Model
Information
Public Information Model
Public Information Model
Advocacy
Asymmetrical Model
Asymmetrical Model

Multiple Choice Multiple Answer
Question
These are Traditional Service Brands
Correct Answer
Food World , Cox AND Kings , FedEx
Your Answer
Cox AND Kings , FedEx , Food World

True/False
Question
Corporate success depends on a workforce.
Correct Answer
False
Your Answer
True

Multiple Choice Multiple Answer
Question
The liability coverage takes care of :-
Correct Answer
Loss of property , Medical Condition , Internal Harrasment in the organization
Your Answer
Loss of property , Medical Condition , Internal Harrasment in the organization

Multiple Choice Single Answer
Question
People are prone to forgive :-
Correct Answer
Mistakes
Your Answer
Mistakes

Match The Following
Question
Correct Answer
Your Answer
Advertising in eighties saw
Address to specific consumers
Exchange of goods
The Beginning of Advertising
Exchange of goods
USA
Invention of the printing press
Johann Gutenberg
Johann Gutenberg
Advertsing of 1660
For toothpaste
For toothpaste

Multiple Choice Single Answer
Question
If any of your media contacts express a strong wish not to be reminded make a note of that and honour their :-
Correct Answer
Preferences
Your Answer
Preferences

Multiple Choice Multiple Answer
Question
When a mistake is been committed :-
Correct Answer
Do not lie , Do not try to cover up things , Do not pretend to be right
Your Answer
Do not lie , Do not try to cover up things , Do not pretend to be right

True/False
Question
FYI stands for For Your Information
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
One can interact with PRO at the :-
Correct Answer
Railway Station , Government Offices , Press
Your Answer
Railway Station , Government Offices , Press

True/False
Question
After three and half years another death occurred the vicitm was 60 years old woman from New York
Correct Answer
False
Your Answer
False

True/False
Question
Very often the presence of a well known celebrity can liven up a routine company function
Correct Answer
True
Your Answer
True

Select The Blank
Question
During the test revealed in J AND J case, it was found that ________ capsules contained Cyanide.
Correct Answer
75
Your Answer
45

Multiple Choice Single Answer
Question
The rule in a crisis is that you cannot be handicapped by a lack of :-
Correct Answer
Infrastructure
Your Answer
Professional people

Multiple Choice Single Answer
Question
Press releases are called :-
Correct Answer
Publicity Program
Your Answer
Publicity Program

Multiple Choice Multiple Answer
Question
What should the feature story highlight?
Correct Answer
Unkown facet , Product , Cause
Your Answer
Unkown facet , Product , Cause

Multiple Choice Multiple Answer
Question
The filler items should be in paragraph form with :-
Correct Answer
Typed , Typed on single page , Double Spaced margin
Your Answer
Double Spaced margin , Typed , Typed on single page

Select The Blank
Question
In green land ice melts for only a few________.
Correct Answer
Months
Your Answer
Days

Select The Blank
Question
"People working with you" this means offering them Salary, Promotions ________, and Training opportunities to motivate them.
Correct Answer
Perks
Your Answer
Perks

True/False
Question
The most important information is down the air.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
The invitation format should also cover :-
Correct Answer
Why , How , What
Your Answer
Why , What , Whose

Multiple Choice Multiple Answer
Question
SWOT stands for
Correct Answer
Strengths AND Weakness , Opportunities , Threats
Your Answer
Strengths AND Weakness , Opportunities , Threats

Select The Blank
Question
It is very difficult to attribute a rise of sales due to ________
Correct Answer
Advertising
Your Answer
Advertising

Multiple Choice Single Answer
Question
Crisis means an unexpected development that often frightens the :-
Correct Answer
Public
Your Answer
Customer

Select The Blank
Question
The advantage of outdoor advertising is that, message is available for ________ hours.
Correct Answer
24
Your Answer
24

Multiple Choice Single Answer
Question
The modern day advertising has its roots in
Correct Answer
USA
Your Answer
USA

Multiple Choice Multiple Answer
Question
The functions of an advertising agency are
Correct Answer
Account Management , Planning, Creativity,Production , Media and Agency Management
Your Answer
Account Management , Planning, Creativity,Production , Media and Agency Management

Select The Blank
Question
In Retentive stage the product reaches its________ stage.
Correct Answer
Maturity
Your Answer
Decline

Select The Blank
Question
If you do the right think you have to make sure that people ________ about it.
Correct Answer
Hear
Your Answer
Hear

Multiple Choice Single Answer
Question
All the releases should start with a :-
Correct Answer
Heading
Your Answer
Heading

True/False
Question
The advertising plan basically focuses on Target, Message AND Media
Correct Answer
True
Your Answer
True

Select The Blank
Question
Fillers are material used to fill in the empty at the ________ minute.
Correct Answer
Last
Your Answer
Last

Select The Blank
Question
Cities where the local press usually gives a favourable ________ for press conference.
Correct Answer
Coverage
Your Answer
Coverage

True/False
Question
Public relations does not have a strong industry association to guide its growth in a controlled manner.
Correct Answer
True
Your Answer
False

Multiple Choice Single Answer
Question
Reputations are not built overnight they are the sum of cumulative actions over a period of :-
Correct Answer
Time
Your Answer
Time

True/False
Question
During the press conference it is advisible to only communicate the news it should be one way communication.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
The Bryan-McKinley presidential campaign was first to mount an all out effort of public opinion in :-
Correct Answer
1896
Your Answer
1875

Multiple Choice Multiple Answer
Question
The functions of an advertising agency are
Correct Answer
Account Management , Planning, Creativity,Production , Media and Agency Management
Your Answer
Planning, Creativity,Production , Media and Agency Management , After sales AND Services Management

Multiple Choice Multiple Answer
Question
What should the feature story highlight?
Correct Answer
Unkown facet , Product , Cause
Your Answer
Unkown facet , Product , Cause

True/False
Question
Research shows that 70% of buying decisions are made in store.
Correct Answer
True
Your Answer
True

True/False
Question
The Body Copy consists of the main text.
Correct Answer
True
Your Answer
True

Select The Blank
Question
The observers are paid to watch and ________
Correct Answer
Write
Your Answer
Write

Multiple Choice Single Answer
Question
A crisis by its very nature comes :-
Correct Answer
Unannounced
Your Answer
Unannounced

Select The Blank
Question
More and more people began to read newspaper and ________
Correct Answer
Magzine
Your Answer
Magzine

Multiple Choice Multiple Answer
Question
The spokesperson should have following skills :-
Correct Answer
Convincing AND Inspiring , Good Orator , Able to address gathering
Your Answer
Convincing AND Inspiring , Good Orator , Able to address gathering

Multiple Choice Single Answer
Question
The corporate identity of an organisation is sum of all :-
Correct Answer
Visual cues
Your Answer
Social workforce

True/False
Question
Internet is part of electronic media
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
The process of identifying and advertising to a group of prime prospect is called as
Correct Answer
Target Marketing
Your Answer
Target Marketing

True/False
Question
Very often the presence of a well known celebrity can liven up a routine company function
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
A Public Relation professional who counted over 500 different definitions for PR was known as :-
Correct Answer
Rex Harlow
Your Answer
Dennis Martin

Multiple Choice Single Answer
Question
Public information came into the exsitence at the time of ancient egyptians which are :-
Correct Answer
5000 years ago
Your Answer
5000 years ago

Multiple Choice Multiple Answer
Question
Adams legacy also inculded :-
Correct Answer
Newspaper essays , Speeches , Parades
Your Answer
Newspaper essays , Speeches , Posters

Multiple Choice Single Answer
Question
Public Relation practitioners play a dual role, they are advisiors as well as :-
Correct Answer
Counsellors
Your Answer
Counsellors

Select The Blank
Question
If you do the right think you have to make sure that people ________ about it.
Correct Answer
Hear
Your Answer
Hear

Select The Blank
Question
If you have a website include the ________ in your heading.
Correct Answer
URL
Your Answer
URL

True/False
Question
The advertising plan basically focuses on Target, Message AND Media
Correct Answer
True
Your Answer
True

Select The Blank
Question
Skilful media relations involves treading the fine line between catering for the ________.
Correct Answer
Organization
Your Answer
Organization

Multiple Choice Multiple Answer
Question
The Creative services department includes
Correct Answer
Creative Director , Art Director , Copy Writer
Your Answer
Creative Director , Art Director , Copy Writer

Multiple Choice Multiple Answer
Question
Research planning includes
Correct Answer
Designing a questionnaire , Data Collection , Tabulation, Analysis and Results
Your Answer
Designing a questionnaire , Data Collection , Tabulation, Analysis and Results

Multiple Choice Single Answer
Question
People are good at :-
Correct Answer
Reacting
Your Answer
Reacting

Multiple Choice Multiple Answer
Question
Culture means
Correct Answer
Values , Perception , Beliefs
Your Answer
Values , Perception , Beliefs

Select The Blank
Question
The advantage of outdoor advertising is that, message is available for ________ hours.
Correct Answer
24
Your Answer
24

True/False
Question
In the style always use a passive voice
Correct Answer
False
Your Answer
True

Multiple Choice Single Answer
Question
The Body Copy is also called as
Correct Answer
Main Text
Your Answer
Text

Multiple Choice Single Answer
Question
In every organisation there are requirements for the management to communicate with different audiences this sort of communication is called as :-
Correct Answer
One to many communication
Your Answer
Public Speech

Multiple Choice Multiple Answer
Question
The financial information can be reached by the way of :-
Correct Answer
Annual General Report , Minutes of AGM , Quaterly Reports
Your Answer
Annual General Report , Quaterly Reports , Share Prices

Match The Following
Question
Correct Answer
Your Answer
Promoting AND Elaborating events
Boston Massacre
Pamphlet
Public Relation Startegies
Publications
Publications
Persuasive communication
Western Social
Newspaper
Harvard
Pamphlet
Western Social

Select The Blank
Question
Organisations use a variety of spokespersons depending upon the ________and the audience.
Correct Answer
Message
Your Answer
Message

Multiple Choice Multiple Answer
Question
In advertsement collateral material refers to
Correct Answer
Brochures , Video Tapes , Product Leaflets
Your Answer
Insertions , Brochures , Product Leaflets

Select The Blank
Question
The video tele conference of J AND J was of ________ minutes.
Correct Answer
90
Your Answer
90

True/False
Question
The print media consists of newspaper and magzines.
Correct Answer
True
Your Answer
True

True/False
Question
Day by day the crime rate is controlled through out the world.
Correct Answer
False
Your Answer
False

Match The Following
Question
Correct Answer
Your Answer
Invitations
Reporter
Editor, Journalist
Photographs
Invitation
TV Crew
Media Events
Press Conference
Technicians
Reminder calls
Editor, Journalist
Press Conference

Multiple Choice Multiple Answer
Question
The catcholic Church reponded with its own counter reformation by means of :-
Correct Answer
Speeches , Books , Pamphlets
Your Answer
Speeches , Books , Pamphlets

Multiple Choice Multiple Answer
Question
Researching, conducting and evaluating on a continual basis are program of action. These are done to achieve public understanding, these may also include :-
Correct Answer
Marketing , Financial fund raising , Employee Community
Your Answer
Marketing , Financial fund raising , Employee Community

Multiple Choice Multiple Answer
Question
There are three type of situtations in which you can paln an interview with a journalist these are :-
Correct Answer
Proactive , Reactive , Crisis
Your Answer
Proactive , Reactive , Crisis

Select The Blank
Question
In print media rates depends upon the size, Colour and ________
Correct Answer
Position
Your Answer
Position

Select The Blank
Question
Traditionally the PR program is divided into ________.
Correct Answer
Internal AND External programs
Your Answer
Internal AND External programs

Multiple Choice Single Answer
Question
Advertisers describe consumer audience through
Correct Answer
Demographics
Your Answer
Phsycological



Select The Blank
Question
Tapping groups attitudes is called as ________.
Correct Answer
Channeling
Your Answer
Channeling

Multiple Choice Multiple Answer
Question
In DAGMAR model the different stages are:
Correct Answer
Awareness , Comprehension , Conviction
Your Answer
Awareness , Comprehension , Conviction

True/False
Question
Tests were made on 9 million recalled capsules of J AND J
Correct Answer
False
Your Answer
False

Select The Blank
Question
Story-board corresponds to the layout which is illustrated ________
Correct Answer
Frame by Frame
Your Answer
Frame by Frame

Select The Blank
Question
The copywriter is responsible for writing the copy of the advertisment in terms of ________
Correct Answer
Words
Your Answer
Words

Multiple Choice Single Answer
Question
A number of agencies are now focusing on :
Correct Answer
Research
Your Answer
Consumers

True/False
Question
The market share fell from 37 % to 23%.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
Those who work for the organization are called as :-
Correct Answer
Internal Public
Your Answer
Internal Public

Multiple Choice Single Answer
Question
The following "firsts" were observed during the period :-
Correct Answer
1900-1921
Your Answer
1900-1921

Multiple Choice Single Answer
Question
Advertising that is delivered directly to the consumer by mail refers to
Correct Answer
Direct Mail
Your Answer
Direct Mail

Multiple Choice Multiple Answer
Question
Media relations are very important this is largely due to the vast number of :-
Correct Answer
Publications , Television AND Radio Channels , Websites
Your Answer
Television AND Radio Channels , Websites , Advertisements

Multiple Choice Single Answer
Question
The spokesperson should be :-
Correct Answer
People friendly
Your Answer
Smart AND Intellegent

Select The Blank
Question
The internal publication which was a 4 page news letter was called as ________.
Correct Answer
Update
Your Answer
Update

Multiple Choice Multiple Answer
Question
While releasing the press release check for the
Correct Answer
Headline , Double spaced , Avoided passive voice
Your Answer
Headline , Double spaced , Written in a perfect square

Multiple Choice Single Answer
Question
Invitations for press conferences should be always :-
Correct Answer
Typed
Your Answer
Typed

True/False
Question
In the style always use a passive voice
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Pope Urban II used communication systems which involved :-
Correct Answer
Writing , Word of Mouth , Slogans AND Symbols
Your Answer
Writing , Word of Mouth , Slogans AND Symbols

Multiple Choice Multiple Answer
Question
The Creative services department includes
Correct Answer
Creative Director , Art Director , Copy Writer
Your Answer
Creative Director , Art Director , Copy Writer

Multiple Choice Single Answer
Question
A crisis often gathers momentum with great :-
Correct Answer
Rapidity
Your Answer
Speed

Multiple Choice Multiple Answer
Question
Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-
Correct Answer
Salient , Answer a felt need , Logical course of action
Your Answer
Salient , Answer a felt need , Logical course of action

True/False
Question
In all press conferences there is a demonstration of the product.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
The catcholic Church reponded with its own counter reformation by means of :-
Correct Answer
Speeches , Books , Pamphlets
Your Answer
Hoardings , Books , Pamphlets

Match The Following
Question
Correct Answer
Your Answer
Motivation
Monetary, Emotional Return
Monetary, Emotional Return
External Public
Media, Suppliers, Trade Associations
Media, Suppliers, Trade Associations
Advertisement
To inform Potential buyers
To inform Potential buyers
Maintaining Relationships
Long term associations
Long term associations

Select The Blank
Question
Cities where the local press usually gives a favourable ________ for press conference.
Correct Answer
Coverage
Your Answer
Chance

True/False
Question
Over all 60 cities were selected for nation wide press conference in J AND J case.
Correct Answer
False
Your Answer
False

True/False
Question
Abraham Maslow was a great Philosopher.
Correct Answer
False
Your Answer
True

True/False
Question
The better informed employees are likely to spread damaging misinformation.
Correct Answer
False
Your Answer
True

Multiple Choice Single Answer
Question
A successful advertisment works when it fulfills desire and
Correct Answer
Need
Your Answer
Need

Select The Blank
Question
Do not choose a location just because it has network affiliated stations since the networks often do not use material from their affiliates except for ________ and major crimes.
Correct Answer
Disasters
Your Answer
Disasters

Select The Blank
Question
The The release should end with ' -30-' or ________
Correct Answer
"****"
Your Answer
"****"

Multiple Choice Single Answer
Question
Advertsment actually grew up after the
Correct Answer
Second World War
Your Answer
First World War

Match The Following
Question
Correct Answer
Your Answer
Media Strategy
Determine Geographic spread
Determine Geographic spread
Print Media
Newspapers AND Magazines
Newspapers AND Magazines
Electronic Media
Redio, Television
Redio, Television
Media Objective
Target Audience, Reach AND Frequency
Target Audience, Reach AND Frequency

True/False
Question
Unfortunately statistics prove that more often it is the female employees who get harassed by their male counterparts.
Correct Answer
True
Your Answer
True

Select The Blank
Question
In communication process the source ________ the messages.
Correct Answer
Encodes
Your Answer
Encodes

Multiple Choice Single Answer
Question
Reputations are not built overnight they are the sum of cumulative actions over a period of :-
Correct Answer
Time
Your Answer
Time

Multiple Choice Multiple Answer
Question
Expert communicators use a number of devices such as :-
Correct Answer
Drama , Statistics , Examples
Your Answer
Statistics , Examples , Shows

Multiple Choice Multiple Answer
Question
In nineteenth century food processing industry began famous and reputed names which came into lime light were
Correct Answer
Nestles , Cadburys , Kellogs
Your Answer
Nestles , Cadburys , Kellogs

Multiple Choice Multiple Answer
Question
Business magzines are categorised into the following :
Correct Answer
Trade Publications , Industrial Magzines , Professional Magzines
Your Answer
Trade Publications , Industrial Magzines , Professional Magzines

Select The Blank
Question
You may work within a ________ constrained by policies and procedures.
Correct Answer
Hierarchy
Your Answer
Hierarchy

Multiple Choice Multiple Answer
Question
The most persuasive messages are :-
Correct Answer
Direct , Simply expressed , Contains one primary data
Your Answer
Direct , Simply expressed , Contains one primary data

Select The Blank
Question
The advocacy model was built during the middle of ________ century.
Correct Answer
20th
Your Answer
18th

Select The Blank
Question
If you have a website include the ________ in your heading.
Correct Answer
URL
Your Answer
URL

Multiple Choice Multiple Answer
Question
A number of activities at the community level that are practised are :-
Correct Answer
Providing Summer jobs for youth , Practicing environment protection drives , Cleaning up the neighbourhood
Your Answer
Providing Summer jobs for youth , Practicing environment protection drives , Cleaning up the neighbourhood

Multiple Choice Single Answer
Question
Media agencies handles:
Correct Answer
Media Planning AND Buying
Your Answer
Media Planning AND Buying

True/False
Question
Day by day the crime rate is controlled through out the world.
Correct Answer
False
Your Answer
False

True/False
Question
The spokesperson should be Verbose.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
Check for the passage ways, door ways, and elevators large enough to accommodate :-
Correct Answer
Bulky equipment
Your Answer
Bulky equipment



Select The Blank
Question
As world becomes a ________ place, where news travel with great speed.
Correct Answer
Smaller
Your Answer
Tiny

Multiple Choice Single Answer
Question
Press releases are called :-
Correct Answer
Publicity Program
Your Answer
Publicity Program

Multiple Choice Single Answer
Question
Crisis communication staff needs to be throughly trained to work together as a :-
Correct Answer
Team
Your Answer
Good communicator

Select The Blank
Question
The copywriter is responsible for writing the copy of the advertisment in terms of ________
Correct Answer
Words
Your Answer
Words

Select The Blank
Question
Fillers are material used to fill in the empty at the ________ minute.
Correct Answer
Last
Your Answer
Last

Multiple Choice Single Answer
Question
The advertising agency plays a key role in:
Correct Answer
Creating advertising
Your Answer
Creating advertising

Select The Blank
Question
All large companies develop a ________ identity manual
Correct Answer
Corporate
Your Answer
Corporate

Multiple Choice Single Answer
Question
In a corporate identity if the building is constructed of granite and glass it sends out signals of :-
Correct Answer
Prosperity AND Competence
Your Answer
Prosperity AND Competence

Match The Following
Question
Correct Answer
Your Answer
1982
America
America
Audio
Philadelphia
Philadelphia
Recovery Campaign
New York
Texas
Situation
Chicago
New York

True/False
Question
Influencer acts as a consultant.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
There are three type of situtations in which you can paln an interview with a journalist these are :-
Correct Answer
Proactive , Reactive , Crisis
Your Answer
Proactive , Reactive , Informal

True/False
Question
Internet is part of electronic media
Correct Answer
False
Your Answer
False

True/False
Question
The journalist can publish whatever he wants.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
Persuasion is used to change or neutralise hostile :-
Correct Answer
Opinion
Your Answer
Opinion

Multiple Choice Single Answer
Question
Marketing objectives are referred in terms of :
Correct Answer
Sales
Your Answer
Sales

Multiple Choice Single Answer
Question
The modern day advertising has its roots in
Correct Answer
USA
Your Answer
USA

Multiple Choice Multiple Answer
Question
The most persuasive messages are :-
Correct Answer
Direct , Simply expressed , Contains one primary data
Your Answer
Direct , Simply expressed , Contains one primary data

Multiple Choice Single Answer
Question
A corporate identity is very important part of the Company image and
Correct Answer
Communications
Your Answer
Communications

Multiple Choice Multiple Answer
Question
The filler items should be in paragraph form with :-
Correct Answer
Double Spaced margin , Typed , Typed on single page
Your Answer
Typed , Typed on single page , Double Spaced margin

Select The Blank
Question
Firestone used to sell millions of tyres at the rate of ________.
Correct Answer
50$
Your Answer
50$

True/False
Question
FYI stands for For Your Information
Correct Answer
True
Your Answer
False

Match The Following
Question
Correct Answer
Your Answer
Advertising in eighties saw
Address to specific consumers
Address to specific consumers
The Beginning of Advertising
Exchange of goods
USA
Invention of the printing press
Johann Gutenberg
Johann Gutenberg
Advertsing of 1660
For toothpaste
For toothpaste

Multiple Choice Single Answer
Question
If any of your media contacts express a strong wish not to be reminded make a note of that and honour their :-
Correct Answer
Preferences
Your Answer
Crew

Multiple Choice Multiple Answer
Question
The spokesperson should have following skills :-
Correct Answer
Convincing AND Inspiring , Good Orator , Able to address gathering
Your Answer
Convincing AND Inspiring , Good Orator , Able to address gathering

True/False
Question
Research shows that 70% of buying decisions are made in store.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
Crisis means an unexpected development that often frightens the :-
Correct Answer
Public
Your Answer
Share Holder

True/False
Question
Good companies always speaks first and performs later.
Correct Answer
False
Your Answer
False

Select The Blank
Question
The production department is responsible for ________ the creative concepts.
Correct Answer
Translating
Your Answer
Translating

Select The Blank
Question
"We very much prefer to see the ________ before they are released", says an editor of an Popular Indian Computer Publication.
Correct Answer
Product
Your Answer
Product

Multiple Choice Single Answer
Question
The following "firsts" were observed during the period :-
Correct Answer
1900-1921
Your Answer
1899-1925

True/False
Question
In the style always use a passive voice
Correct Answer
False
Your Answer
False

Select The Blank
Question
Apple computers made their campaign in the year ________ which people were dying to see.
Correct Answer
1984
Your Answer
1985

Multiple Choice Multiple Answer
Question
Culture means
Correct Answer
Values , Perception , Beliefs
Your Answer
Values , Perception , Beliefs

Multiple Choice Multiple Answer
Question
Choosing a city for press conference depends upon the level you are working with :-
Correct Answer
National , Regional , Business
Your Answer
National , Regional , Business

Multiple Choice Single Answer
Question
Check for the passage ways, door ways, and elevators large enough to accommodate :-
Correct Answer
Bulky equipment
Your Answer
Bulky equipment

Multiple Choice Multiple Answer
Question
Research planning includes
Correct Answer
Designing a questionnaire , Data Collection , Tabulation, Analysis and Results
Your Answer
Designing a territory , Data Collection , Tabulation, Analysis and Results

Multiple Choice Multiple Answer
Question
Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-
Correct Answer
Salient , Answer a felt need , Logical course of action
Your Answer
Salient , Answer a felt need , Analysing the facts

True/False
Question
In all press conferences there is a demonstration of the product.
Correct Answer
False
Your Answer
False

True/False
Question
India is the hope of free world.
Correct Answer
False
Your Answer
True

Multiple Choice Multiple Answer
Question
A number of activities at the community level that are practised are :-
Correct Answer
Providing Summer jobs for youth , Practicing environment protection drives , Cleaning up the neighbourhood
Your Answer
Practicing environment protection drives , Cleaning up the neighbourhood , Organising Blood Camps

Multiple Choice Multiple Answer
Question
People forget mistakes than brow beaten by
Correct Answer
Cunning , Manipulative , Explanations
Your Answer
Cunning , Manipulative , Explanations

Select The Blank
Question
For testing the advertisement, adveretisers uses ________
Correct Answer
Focus Groups
Your Answer
Target Audience

Multiple Choice Single Answer
Question
Marketing plan starts with:
Correct Answer
Situation Analysis
Your Answer
SWOT Analysis

Select The Blank
Question
You may work within a ________ constrained by policies and procedures.
Correct Answer
Hierarchy
Your Answer
Hierarchy

Select The Blank
Question
Tapping groups attitudes is called as ________.
Correct Answer
Channeling
Your Answer
Communicators

Multiple Choice Multiple Answer
Question
The lesson learnt from Tylenol case was :-
Correct Answer
Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of Media control
Your Answer
Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of Media control

Multiple Choice Single Answer
Question
Advertisments in those days were laid out like our present day
Correct Answer
Classified advertisment
Your Answer
Classified advertisment


Multiple Choice Single Answer
Question
All good companies have a manual of :-
Correct Answer
Operations
Your Answer
Operations

True/False
Question
Internet is part of electronic media
Correct Answer
False
Your Answer
True

True/False
Question
Good companies always speaks first and performs later.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
The term "Publics" means these are all those :-
Correct Answer
People on whom the success or failuer depends
Your Answer
People on whom the success or failuer depends

Select The Blank
Question
In print media rates depends upon the size, Colour and ________
Correct Answer
Position
Your Answer
Number of words in the ad.

Select The Blank
Question
For holding a press conference invitations are to be sent and ________ has to be selected.
Correct Answer
Venue
Your Answer
Venue

Select The Blank
Question
The words in your headings will usually be for ________ release
Correct Answer
Immediate
Your Answer
Immediate

True/False
Question
J and J offered a reward of $200,000 for capturing the perpetrators.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
The lesson learnt from Tylenol case was :-
Correct Answer
Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of Media control
Your Answer
Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of Media control

Multiple Choice Multiple Answer
Question
A PR practitioner have access to a lot of information and are constantly in touch with news sources related to :-
Correct Answer
Technology Advancements , Social Changes
Your Answer
Social Changes , Financial Changes , Political Changes

Multiple Choice Single Answer
Question
A PR should always have a track of :-
Correct Answer
Bottlenecks
Your Answer
Quality of communication exchange

Multiple Choice Single Answer
Question
Advertising research is an :-
Correct Answer
Information Tool
Your Answer
Information Tool

Multiple Choice Single Answer
Question
Advertisment copy consists of the body copy, Slogans and
Correct Answer
Head Line
Your Answer
Head Line

True/False
Question
During the press conference it is advisible to only communicate the news it should be one way communication.
Correct Answer
False
Your Answer
True

Select The Blank
Question
It is the PR practitioners task to ________ and enhance the organisations reputation.
Correct Answer
Protect
Your Answer
Build

Select The Blank
Question
Planning and Implementation are the efforts done by the organization to influence or ________ public Policy.
Correct Answer
Change
Your Answer
Improve

Multiple Choice Multiple Answer
Question
The various types of advertisments are
Correct Answer
Consumer and Retail , National and International , End product or Industrial
Your Answer
Consumer and Retail , National and International , End product or Industrial

Multiple Choice Multiple Answer
Question
There are three type of situtations in which you can paln an interview with a journalist these are :-
Correct Answer
Proactive , Reactive , Crisis
Your Answer
Proactive , Reactive , Crisis

Multiple Choice Multiple Answer
Question
Another internal roles of PR are that of :-
Correct Answer
Teaching , Instructing Executives for clear writing , Effective speaking
Your Answer
Teaching , Instructing Executives for clear writing , Effective speaking

Multiple Choice Single Answer
Question
Everyone has an image, an individual or an organization. The question is, is it bad or
Correct Answer
Good
Your Answer
Good

Multiple Choice Single Answer
Question
A press conference should be called when there's a reason for :-
Correct Answer
Two way communication
Your Answer
News to tell

Multiple Choice Single Answer
Question
If there are pictures with the release, use the phrase with :-
Correct Answer
Art
Your Answer
Art

Multiple Choice Multiple Answer
Question
The spokesperson should have following skills :-
Correct Answer
Convincing and Inspiring , Good Orator , Able to address gathering
Your Answer
Convincing and Inspiring , Good Orator , Able to address gathering

Multiple Choice Multiple Answer
Question
Choosing a city for press conference depends upon the level you are working with :-
Correct Answer
National , Regional , Business
Your Answer
National , Regional , Global

True/False
Question
Once you have invited the reporters there is no need to remind them.
Correct Answer
False
Your Answer
False

True/False
Question
The fundamental democracy that played a major role in the American Campaign
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
The design princples can been arranged by different elements viz.
Correct Answer
Balance , Proportion , Sequence
Your Answer
Balance , Proportion , Sequence

Multiple Choice Single Answer
Question
In a corporate identity if the building is constructed of granite and glass it sends out signals of :-
Correct Answer
Prosperity and Competence
Your Answer
Rich and Famous

True/False
Question
A fact sheet runs into a single page
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
The buyers buy for business or non profit motives, these consists of
Correct Answer
Businesses , Government , Non-Government Organisation
Your Answer
Businesses , Government , Non-Government Organisation

Select The Blank
Question
Firestone used to sell millions of tyres at the rate of ________.
Correct Answer
50$
Your Answer
40$

Select The Blank
Question
Johnson and Johnson shampoo for kids is an example of ________.
Correct Answer
Demographic
Your Answer
Demographic

Match The Following
Question
Correct Answer
Your Answer
Speakers on Radio and TV
Showcase of Unique abilities
Advertising
Generating Publicity
Good Work of Organization
Long term Business Strategy
Urgent Information to be communicated
Media Community
Media Community
Invite Speakers
Long term Business Strategy
Good Work of Organization

True/False
Question
Many companies do not use symbols.
Correct Answer
True
Your Answer
False

Select The Blank
Question
Skilful media relations involves treading the fine line between catering for the ________.
Correct Answer
Organization
Your Answer
Customers

True/False
Question
The print media consists of newspaper and magzines.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
If press conference does not have the purpose it will result in loss of :-
Correct Answer
Credibility
Your Answer
Credibility

Select The Blank
Question
Public ________ is stronger than legal right or miltary might.
Correct Answer
Opinion
Your Answer
Opinion

Multiple Choice Single Answer
Question
The San Diego and Electric company had placed order with certain :-
Correct Answer
Arab companies
Your Answer
Arab companies

Multiple Choice Multiple Answer
Question
The press kits desgined by Johnson and Johnson included :-
Correct Answer
J and J history , Name of top people , Financial results
Your Answer
J and J history , Name of top people , Financial results

Multiple Choice Single Answer
Question
While scheduling the press conferences be aware of the :-
Correct Answer
Media Deadlines
Your Answer
Media Deadlines

Select The Blank
Question
Organisations use a variety of spokespersons depending upon the ________and the audience.
Correct Answer
Message
Your Answer
Message

True/False
Question
In Mumbai there are reporters who specialize in stories relating to the Government.
Correct Answer
False
Your Answer
False

Match The Following
Question
Correct Answer
Your Answer
Clarity of message
Audience understands the message
Audience understands the message
Expert Communicator
Mass Media endorsements
Mass Media endorsements
Manipulation Techniques
Illogical reasoning
Illogical reasoning
Persuasive speaking
Partial commitment
Partial commitment

Multiple Choice Multiple Answer
Question
A some what humorous detour on the road of Public Relation history lies in :-
Correct Answer
Exaggerations , Real Estate promotion
Your Answer
Exaggerations , Plausible , Uninhabited

Multiple Choice Multiple Answer
Question
The crisis management team should have the ability of :-
Correct Answer
Irregular Hours , No Sleep , Working hours long
Your Answer
Irregular Hours , Working hours long , to handle situation effectively

Select The Blank
Question
Samples of new safety packaging were ________
Correct Answer
Distributed
Your Answer
Distributed